Atul Patel brings over 30 years of hands-on hospitality experience across Choice Hotels, Travelodge, Best Western, IHG, Marriott, and Hilton, having worked at every level of hotel operations — from construction through to senior management. He has led numerous pre-openings, conversions, and renovations, consistently adding value at each stage.
His expertise spans Sales, Revenue Management, Forecasting, Budgeting, P&L oversight, and RevPAR management, paired with a deep commitment to guest satisfaction and QA results. A respected voice within the franchise community, Atul has served on various Franchise Advisory Boards, representing franchisee interests in shaping the direction of major brands.