Nour Al-Dajani joined Opal in August 2023 and leads strategic initiatives and brand development across the portfolio — driving new property openings, brand positioning, and creative strategy. She works closely with owners, hotel teams, and brand representatives to bring new properties to market and elevate Opal’s identity across every touchpoint.
Her scope extends across Opal’s related entities, including Archer Experience, Opal’s in-house creative agency, and Arbor Escapes, its short-term rental brand. She holds a Bachelor of Business Administration with a background in accounting and administration, and brings depth across pre-opening coordination, brand compliance, marketing, and food and beverage strategy.